Gucci запустили инстаграм о красоте


Алессандро Микеле / Alessandro Michele, креативный директор бренда Gucci, решил запустить новый аккаунт в инстаграме GucciBeauty.

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Title: Aurelia (Fazio’s Mistress), 1863 Author: Dante Gabriel Rossetti Museum: Tate, London ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Dante Gabriel Rossetti, a British-Italian painter, poet, and translator, made this c. 1863 portrait of a woman, held by the Tate, he could only imagine, taking his subject from the 14th-century Italian poet Fazio. In a poem, Fazio described his mistress’s “clear brows” and “white easy neck.” Rossetti used his own lover, Fanny Cornforth, as a model. Their affair lasted until Rossetti’s death in 1882; she was the subject of over 60 works. Rossetti is known for his role in co-founding the nostalgic Pre-Raphaelite Brotherhood, influenced by medieval art. Their goal was to be “direct and serious and heartfelt.” #GucciBeauty — @kchayka ©Tate, London 2018

Публикация от Gucci Beauty (@guccibeauty) 17 Сен 2018 в 6:17 PDT

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Title: Woman Shaving her Nape, 1897 Author: Toyohara (Yōshū) Chikanobu, Akiyama Buemon Museum: LACMA, Los Angeles ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ The 19th-century Japanese artist Yoshu Chikanobu made multiple series of traditional woodblock prints focusing on beautiful women, the genre of bijinga, with names like “True Beauties”. The portraits represent the male gaze, but this image of a woman rearranging her hair in a casual, self-aware pose demonstrates an awareness of the labor involved in maintaining beauty, particularly in a culture where women are often expected to be passive. The outlines and soft colors of such woodblock prints also influenced the Impressionists, like the American Mary Cassatt. This image is in the collection of @LACMA, one of the #GucciPlaces. #GucciBeauty — @kchayka Image courtesy of LACMA

Публикация от Gucci Beauty (@guccibeauty) 14 Сен 2018 в 10:10 PDT

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Title: Portrait of a young woman with a gilded wreath, A.D. 120–140 Museum: Metropolitan Museum of Art, New York ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ The distinct appearances and encaustic technique (a mixture of wax and pigment) used by the ancient Egyptian mummy painters helped preserve the colors and details of each portrait for more than 2000 years. Created mainly within the Faiyum Basin, a region on the West Side of the Nile, during the Roman occupation of Egypt, the portraits mimic the aesthetic of Greco-Roman panel paintings from the same era. In this portrait, the painter also added gold leaf to the encaustic on the woman’s wreath and lunula, a gold chain necklace with a crescent, to highlight the creamy texture of her skin and the flushes of pink across her cheeks and nose. #GucciBeauty #TheMet — @britticisms Rogers Fund, 1909

Публикация от Gucci Beauty (@guccibeauty) 14 Сен 2018 в 10:09 PDT

По задумке модного дома, аккаунт будет позиционировать собственное видение красоты посредством произведений искусства. В ленте представлены несколько мировых шедевров живописи, японские гравюры, египетские манускрипты и портреты.

Текстовым наполнением занимаются пять авторов, которые и рассказывают о культурных и географических различиях в стандартах красоты, об истории произведений, их принадлежности к художественным или частным галереям, собственности музеев. Таким образом, аккаунт показывает развитие стандартов красоты на примере произведений искусства.

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Title: Portrait of a Woman, 1890 Author: Louis Anquetin Museum: Musée des Beaux-Arts, Tournai⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ The French painter Louis Anquetin was one of many Post-Impressionist artists influenced by Japanese ukiyo-e prints. For Anquetin, this manifested in his use of bold, dark outlines filled with areas of flat, bright color; an aesthetic that can also be seen in the work of contemporaries like Gauguin and Toulouse-Lautrec. His work is held in museum collections all over the world, including the Musée des Beaux-Arts in Tournai, Belgium, where this intimate portrait from 1890 is kept. Executed more casually in pastel, here Anquetin’s line work is light and nimble. It’s easy to imagine the artist’s hand flitting quickly across the page, working to capture a fleeting moment and the coyness of his sitter’s gaze. #GucciBeauty — @tatianaberg Musée des Beaux-Arts, Tournai, Belgium / Bridgeman Images

Публикация от Gucci Beauty (@guccibeauty) 13 Сен 2018 в 11:30 PDT

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Title: Portrait of a Court Lady, Seated Half Length in an Embroidered Robe, Holding a Flower, mid 19th century Author: Chinese School Private Collection ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ The Shanghai School of painting introduced a fresh alternative to the then-dominating Literati style. Western-influenced brightly colored portraiture was among the newly adopted styles, a direct reaction to the demands of Shanghai’s mercantile elite who craved something distinct from the traditional aesthetics of the Chinese scholarly and gentry classes. This 19th-century portrait captures the era’s distinct stylistic elements, which included a brightly-colored palette (as depicted in the blues, greens, and reds of the subject’s clothing and large, dangly earrings) and exaggerated physical form. #GucciBeauty — @britticisms Photo © Christie's Images / Bridgeman Images

Публикация от Gucci Beauty (@guccibeauty) 14 Сен 2018 в 10:09 PDT

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Title: Vanitas, a young woman seated at her dressing table, 1632 Author: Paulus Moreelse Private Collection ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ In his native city of Utrecht, Paulus Moreelse was a sought-after portraitist. He was especially appreciated for his rich use of color, often imbuing his figures with a lively, pink-cheeked vigor. One of his favorite genres was playfully sensual portraiture of young women with tousled blonde hair and overflowing décolletage. This privately held painting is a particularly memorable example, wherein he places the woman at her dressing table. Her gold jewelry is splayed out in pride on the tablecloth, an example of vanitas, a genre of painting meant to symbolize both the pleasure and ultimately futility of earthly delights. #GucciBeauty — @tatianaberg Johnny Van Haeften Ltd., London / Bridgeman Images

Публикация от Gucci Beauty (@guccibeauty) 14 Сен 2018 в 10:09 PDT

Текст / Лёва Голицын
Фото / @guccibeauty

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